United States case studies

Case study: FirstEnergy

In 2006, Home Service USA purchased 20,000 contracts from FirstEnergy with an up front cash payment and entered into a 10 year revenue sharing marketing agreement. The partnershup shares customer data and branding with FirstEnergy retaining control over marketing strategy and service standards.

Products now offered by Home Service USA to FirstEnergy's customers include interior and exterior electrical wiring, interior gas pipe, exterior gas pipe, low voltage wiring, exterior sewer line, exterior water line and HVAC (heating, ventilation and air conditioning).

Results after the first year were a resounding success with service contracts up by 226%.

Case study: Louisville Water

Home Service USA signed a partnership agreement with Louisville Water in 2007 and marketing mailings for a water service product commenced in 2008.

246,145 households in the Louisville territory were mailed and already 25% of their customers have joined, representing over 60,000 enrolments.