KPIs & business drivers

UK performance metrics   FY17 FY16 Change
Affinity partner households m 24 24
Customers m 2.2 2.2 +1%
Income per customer3 £ 96 94 +2%
Policies m 5.6 5.5 +2%
Policy retention rate % 80 82 -2ppts
North America performance metrics   FY17 FY16 Change
Affinity partner households m 50 32 +54%
Customers m 3.0 2.3 +28%
Income per customer $ 97 91 +7%
Policies m 4.5 3.5 +28%
Policies retention rate % 82 82
France performance metrics   FY17 FY16 Change
Affinity partner households
(excluding apartments)
m 15 15 -
Customers m 1.0 1.0 +4%
Income per customer 101 101 -
Policies m 2.3 2.3 +1%
Policies retention rate % 89 89 -
Spain performance metrics   FY17 FY16 Change
Affinity partner households m 12 15 -20%
Customers m 1.3 1.2 +7%
Income per customer 43 41 +4%
Policies m 1.5 1.4 +6%
Policies retention rate % 78 77 +1ppts

Utility Service Partners (USP) has 9.4m affinity partner households which are excluded from the above.