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Homeserve & West Bromwich Albion go to the Premier League

HOMESERVE & WEST BROMWICH ALBION GO TO THE PREMIER LEAGUE - HomeServe Supports Local Talent with West Bromwich Albion sponsorship deal–

HomeServe, the West Midlands based home emergency company has signed a deal as the shirt sponsor for West Bromwich Albion Football Club.

The sponsorship sees HomeServe partner with a well established British club with a 132-year history. The club has enjoyed recent success returning to the Premier League after a strong 2009/2010 season where the team finished as runners up to clinch promotion from the Championship.

HomeServe’s marketing activity will communicate its new telephone number 0800 247 999 on the team kit – an opportunity for the business to use the shirts as a direct response media. The number will provide a one stop shop for consumers dealing with home emergencies and the shirt sponsorship offers high-profile visibility of the number.

Jon Florsheim, Chief Executive, HomeServe Membership commented: “In choosing a sponsorship partner we felt it was important to acknowledge our West Midlands roots and so we were very pleased to  be able to strike a deal with West Bromwich Albion and support the team over the next season.

“As well as supporting the team, we will of course do our best to support the fans too, ensuring they never miss a game as a result of a home emergency!”

Albion chief executive Mark Jenkins said: “We are delighted to have HomeServe on board, particularly as this sponsorship brings together two highly-prominent West Midlands brands.

“In the current economic climate the club is pleased our shirts will feature a successful locally-based  company with an international profile at the start of a new initiative. “We can now start branding our new home and away kits with the HomeServe logo and sales dates will be announced shortly.”

HomeServe is a national home emergency company which offers insurance cover for plumbing, drains, electrical wiring and gas central heating. It has over 3.1 million customers in the UK and a further 2.4 million in the USA, France and Spain.

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Note to Editors

For more information please contact:

Emma Harvey, PR Director - 07976 635 366
Steve Hollyoak, Brand Director - 07792 589 670

About HomeServe

  • Every minute a Homeserve engineer comes to the rescue of a British household.
  • HomeServe offers insurance cover for plumbing, drains, electrical wiring and gas central heating. It has over 3.1 million customers in the UK and a further 2.4 million in the USA, France and Spain.
  • With over 2,700 directly employed and sub-contracted engineers, the insurance offered by HomeServe grants access to a national emergency home repair service backed by a 24 hour claims handling and repair network.
  • HomeServe also offers a new tradesmen service, providing households with access to vetted tradesmen who are qualified to carry out a number of different jobs around the home.
  • HomeServe tradesmen aim to turn up on time and will guarantee their work (subject to conditions) for a 12 month period afterwards. HomeServe ensures that the engineers hold the necessary qualifications to do the job at hand.

 

For more information visit www.homeserve.com