UK KPIsFY21FY20Change
Affinity partner householdsm2626-
Customersm1.61.8-10%
Income per customer£1441403%
Policiesm4.44.9-11%
Policy retention rate%78%78%-

North America KPIsFY21FY20Change
Affinity partner householdsm66643%
Customersm4.74.47%
Income per customer$1081026%
Policiesm8.27.510%
Policy retention rate%85%83%2ppts

France KPIsFY21FY20Change
Affinity partner householdsm19184%
Customersm1.21.15%
Income per customer1091081%
Policiesm2.42.43%
Policy retention rate%88%89%-1ppt

Spain KPIsFY21FY20Change
Affinity partner householdsm---
Customersm0.91.0-9%
Income per customer6061-2%
Policiesm1.11.1-4%
Policy retention rate%83%83%-

Home Experts KPIsFY21FY20Change
Checkatrade tradesk443911%
Habitissimo tradesk2024-18%
Checkatrade website visitsm292423%
Habitissimo website visitsm89872%